A collection of high-performing features across two B2B YouTube channels in the commercial transportation space. These videos showcase my skills across every stage of the process: pre-production planning, field filming, and post-production scripting, editing, and packaging that turns industry coverage into breakout hits.
Trucker of the Year: Overdrive Profile Series
These videos show how my packaging capabilities turned simple interviews into breakout B2B hits. By framing striking metrics in the thumbnail alongside a clear, value-driven title, I transformed routine driver profiles into features that earned Overdrive global media attention.
Performance: 600,000+ combined views
Role: End-to-end production
Volvo VNL Test Drive and Sleeper Review
At a Volvo media event, I split our coverage into two targeted videos rather than a single long recap. By separating the highway test drive from the deep-dive sleeper review, each video spoke directly to a distinct viewer intent, maximizing our content output and pulling over 100,000 views on both uploads.
Performance: 230,000+ combined views
Role: End-to-end production
State Trooper Weigh Station & Inspection Series
For this project, Overdrive's chief editor went out and filmed a single weigh station interview during International Roadcheck Week. In post, I realized we had two completely different stories, so I split the footage and built two targeted videos around distinct titles and thumbnails. Doing that doubled our content output and turned one interview into two major hits.
Performance: 200,000+ combined views
Role: Post-production strategy, scripting, editing, motion graphics, and thumbnail/title packaging.
Why Cat Quit: Evergreen B2B video
When our Trucker of the Year asked Caterpillar at a trade show if they'd ever make highway engines again, I turned that brief interaction into a full documentary-style breakdown. I handled the entire process from scripting to packaging, driving 118,000 YouTube views and pushing 70,000 visitors to our website.
Performance: 118,000+ YouTube views and 70,000 page views to OverdriveOnline.com.
Role: End-to-end production
Clean Fleet & Emerging EV Tech Series
Before Jay, the chief editor of Clean Trucking, headed into the field, I consulted with him to establish a clear YouTube strategy and identify the story angles we needed. Once he wrapped filming, I adapted our strategy to the interview footage, wrote custom scripts, edited the features, and designed targeted thumbnail packaging to bring the stories home.
Performance: 80,000+ combined views
Role: Pre-production YouTube strategy, voiceover scripting, editing, motion graphics, and thumbnail/title packaging.
